Behind Boh

We serve exceptional Malaysian tea. We are proudly BOH.

BOH has been a leading tea producer in Malaysia since 1929. One of the few fully-integrated tea companies in the world, BOH grows, processes, packs and markets its own brand of authentic, home-grown, Malaysian teas.

As a longstanding market leader in the region, consumption of BOH teas is ingrained in community life and we continue to maintain our position at the top by staying abreast of evolving consumer needs, aspirations, lifestyles and adapting our collections to suit. It’s a new era for BOH as we extend our reach in delivering distinctive teas to both domestic and international tea lovers through our website. We export our premium teas to various countries including the USA, Denmark, Germany, South Korea,Taiwan, Japan, Singapore and Brunei so our consumers overseas get the opportunity to revel in a truly Malaysian tea experience.

BOH invests in the research and development of its harvesting process to improve yields and quality, whilst constantly discovering new streams of innovation. As a household brand, we are an active member of the community, supporting the local performing arts scene as well as species and environmental conservation. We are very proud that BOH is recognised as an award-winning company, receiving many accolades for high standards in product quality, esteemed brand identity and community initiatives.

Everything we do revolves around our passion for creating well-loved teas! Today, BOH is proud to be amongst some of the finest tea specialists in the world, mastering the art of tea, from tea bush to teacup. We are constantly committed to producing distinctive teas that are flavourful and brisk, with lots of colour and body as testament to the great legacy left by our pioneering founder, J.A. Russell, for generations to come.

BOH’s Core Values

Sustainable profitability & growth

To take the long-term view & to invest in the business to ensure profitable continuity, capital growth & asset value preservation.

Never satisfied with the status quo

The pursuit of efficiency and productivity through continuous improvement & product development.

Respect & fairness for people
To be caring & treat employees equally regardless of race, religion, sex etc. A merit based culture in which contributions made by employees are acknowledged & employees benefit from the Company's success.
To be ethical & honest in all our business practices.

Tea Maker’s Note

Welcome to the wonderful world of authentic Malaysian tea. It is a real honour for me to welcome you to the BOH website, freshly brewed just for you.


BOH is a tea business that has been warming the hearts of Malaysians for more than 90 years; nurtured by generations of tea experts and devoted to producing teas of exceptional quality, character, aroma and freshness. We are proudly Malaysian, honoured to be a part of the nation’s rich history and cultural diversity.


With our unique positioning as an exquisite tea maker within Asia, BOH aspires to achieve more than just creating great tea, but to also enable great tea experiences while helping customers achieve a fresh perspective. As consumption habits change and modern taste buds become more sophisticated, BOH is well positioned to meet the highest standards possible and adapt to serve tea lovers the world over. Our collections are a testament to the dedication of all those who make up the BOH family and to the fine art of tea making.


As a business, we strive to make a positive impact through more than just our products. We continually look for ways to give back to the communities in which we operate, and ensure a sustainable future for all. You’ll find some of our community activities within the site so please do have a browse.


I hope you enjoy our website and getting to know what makes us distinctly BOH. Do be social and connect with us on Facebook and Instagram; or even better, drop by for a cup of tea in person, and experience the beautiful estate of Cameron Highlands that we at BOH call home. We look forward to welcoming you.


Warmest Regards,

Ensuring Safe and Quality Tea For All

FSSC 22000 - Food Safety System Certification

This food safety certification is used to control food safety risks. FSSC 22000 is a Global Food Safety Initiative (GFSI) recognized food safety certification which requirements provide a rigorous system to manage food safety risks and ensure that we provide safe products for consumption.

MeSTI – Secure Food Certification Scheme

BOH is MeSTI certified which is part of Malaysia’s Ministry of Health’s Food Security Assurance Program. MeSTI certifies that BOH’s food manufacturing premises meet hygiene requirements and produce food that is safe for consumption.

myGAP Certification – Malaysian Good

Agricultural Practice BOH obtained myGAP certification in 2013 for all four of our plantations. This is a significant achievement in view of the high standards set by Malaysia’s Ministry of Agriculture. The GAP Certification demonstrates BOH’s uncompromising stance in adhering to good practices that address environmental, economic and social sustainability for all on-farm processes.


BOH tea products are certified Halal (suitable for consumption by Muslims) by the religious authorities in Malaysia. This gives consumers of the Islamic faith across the globe the peace of mind to enjoy BOH products.

We cater to the multi-racial consumers who drink our teas.

Building a Sustainable Organisation

We believe that as a responsible tea producer, sustainability needs to be part of the everyday fabric of our company’s operations. We research methods on how we can do our part in minimising wastage and lowering our carbon footprint. As a company that owes so much of our business to the fertility of the land, being a sustainable tea producer is an essential to us. Among the steps we have taken include:

Using recyclable materials in our packaging

  • Our BOH Tea Leaves packet tea range, Instant Tea Mix Ice Tea range, and sachets for 17 products (fast moving products) are packed using Polypropylene (PP) material which is recyclable under classification recycling code No.5.

Reducing Plastic Usage

  • BOH has changed the box packaging for 17 products to a tear box structure. This new tear box removes the need of plastic wraps as the box is now completely sealed until it is purchased and opened.
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