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The air was thick with a sense of festivity and celebration as BOH marked our 95th Anniversary with a rousing community celebration at 1Utama in Petaling Jaya. Themed, ’95 and Brewing for Tomorrow’, the celebrations were held from 17th July, till Sunday, 21st July, 2024.
BOH’s 95-year brand journey had its beginnings in 1929 when our founder, J.A. Russell, together with veteran planter A.B. Milne, established then Malaya’s first tea garden, BOH, in the Cameron Highlands. This was during the Great Depression and recession had set in but that did not dampen the spirit or foresight of Russell who recognised a great opportunity in the tea industry.
The name BOH was derived from ‘Bohea’, the hills in Fujian Province, known for premium tea grade in the early China tea trade.
This marked the start of a rich Malaysian tea legacy.
BOH, under the visionary leadership our late former Chairman, Datuk Tristan Russell, modernised the art of manufacturing tea by investing in innovative techniques and infrastructure that left a lasting impact on BOH’s operations. As part of the 95th celebrations, a limited edition canister, Tristan’s Reserve, was specially commissioned to pay tribute to him.
Fast forward 95 years later, BOH has firmly etched its presence in the market. As one of the world’s few fully integrated tea companies, we continue to bring consumers the freshest BOH teas, direct from ‘tea bush to teacup’.
Over the years, the range of BOH teas has grown extensively to cater to customer preferences both locally and abroad. These include black teas, single origin teas, green tea, iced tea mixes, instant mixed teas, herb and fruit teas as well as flavoured teas.
Currently, BOH has three tea gardens in the Cameron Highlands spanning 1,000 hectares of rich agricultural land. Collectively, the BOH, Fairlie and Sungei Palas tea gardens, produce 2.8 million kilograms of tea annually. In totality, 5.0 million cups of BOH tea are served daily.
One of the key highlights of the celebration was the BOH Wish Tree initiative. The community were invited to pen their thoughts on how they can join BOH in brewing a better tomorrow for Mother Earth.
For every wish card collected, BOH pledged to contribute RM 20 to the Tropical Rainforest Conservation & Research Center (TRCRC) in support of Urban Biodiversity efforts. BOH expects to collect 1,000 cards and will channel RM 20,000 to fund the collection of 500 new seedlings. These seedlings will be nurtured by TRCRC for future tree planting exercises to enhance urban biodiversity.
Meanwhile, our brand ambassadors, Fazura, unveiled a new collection of Fazura Tudung, specially designed for BOH’s 95th Anniversary while Azira Shafinaz made an appearance on 20th July with a special performance.
There were also fun activities and games to engage the community. It was an excellent opportunity to have some fun, learn what’s brewing with BOH, and support a better tomorrow.
If you are in the mood for some tea check out some of our selection below, or click here to explore our wider selection of teas:
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